As we said, they are all included in the Facebook Business Manager, and from there it is divided into 6 major tools:Ĭatalog Manager: This is Facebook's catalogue manager. In addition to the Ads Manager there are also other tools such as the Event Manager for the pixel or the Catalog Manager for everything related to product feeds and catalogues. Decisions related to the AdSet are audience, placement, duration and budget.Īds: These are the ads themselves the format, the creative and the message.Ĭampaigns, audiences, ads, budgets and other elements are managed from the Ads Manager: Facebook's ads tool within the Business Manager, which is the space that encompasses all types of business-related management. Targeting and payment method are decided at this point.ĪdSet: This is a set of ads, a campaign can have one or several ads.
#2 Choose the audience to reach with your campaignīy way of introduction, let's take a look at the three parts that make up Facebook Ads:Ĭampaign: This is the umbrella concept for the whole process.
#Facebook ads how to#
Now that you know the reasons why you should include Facebook in your digital marketing strategy, let's discover how to launch Facebook Ads campaigns step by step. More than 2 billion people use Facebook every month, so whatever your business target audience is, you can be sure to find it on one of the group's platforms.
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